Being creative involves combining from the first look unrelated ideas and coming up with something new. In a duo, or individually, come up with an object whose name begins with the same letter as your surname. Now, combine your object with your neighbor’s object to create a business opportunity: a product or a service. Ex. Toothpaste + Zebra = a zebra-shaped toothpaste dispenser for kids that squeezes out portions (a product); custom-designed and themed tools for dentists working with children (service/experience). Think about the concept in detail: What purpose does it serve? Who uses it? What does it look like? etc.