Creating a nostalgic unboxing experience

Client:
Kreatives (that's us!)

Year:
2022

Services:
Self-Promotion, Packaging, Video Production, Web Design

Impact area:
Making people smile ;)

Challenge

Promote the addition of our video services in an unexpected way: through print.

Our annual end-of-year gifts have become a popular ritual for us to send something unique to the clients and friends of our design strategy studio. We wanted to create a notebook and packaging as a holistic and nostalgic unboxing experience that takes inspiration from retro video and places it into a modern context.

outcome

Build a custom-made unboxing experience. Jam-packed with nostalgia.

We embraced a nostalgic VHS theme throughout the experience, from packaging to the year-in-review video. The all-black packaging with embossing and varnish resembled VHS details. A peek of color and a TV test pattern inspired the notebook's design. The packaging serves as both primary packaging and shipping box to reduce the amount of single-use materials.

Dieline: Embossing and a screen-printed varnish were used to embellish the outside packaging for the notebook, resembling details of a VHS through texture.
custom type: we created a font enabling us to batch-produce shipping labels and mimic the idea of an old-school handwritten VHS label.
Landing page

The physical experience led to a secret page on our website with our end-of-year wishes and a video to showcase our year in review.

Awards & Recognitions

Second Place

Self Promotion

Electronics, Office, E-Commerce, Entertainment

First Place

Silver

Self Promotion

Like what you see?

Let's create something magical together

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